Pointless Corp.

Pointless Corp. is the innovation lab at Viget.

Designers Tom and Minh collaborate in the innovation workspace.

Viget is a digital agency / product dev shop. We exist to do great work for inspiring clients — that’s our primary focus.

Pointless Corp. is Viget’s innovation lab. Pointless is our place to experiment with our own ideas independent of Viget clients.

Our projects are either tools (useful & lasting), experiments (sometimes incomplete), or stunts (just for fun).

Projects

Show
Trevor leads a cross-office microclass.

Our process is simple. Have an idea? Share it, plan it, and make it happen.

Teams vary from 2 to 20, schedules from 2 days to 2 years, and outcomes from utter failure to legitimate success.

A group of people working at a long table in a cafe. Several laptops are visible, and individuals are focused on their screens. In the foreground, there's a napkin holder and a glass of beer. The image is in black and white, giving it a moody, atmospheric quality.
Best way to do a code review — from the bar stools
A view through large windows into an office or coworking space. Three people are visible sitting at desks, working on laptops. The windows are framed by curtains, and the image is in black and white, emphasizing the geometrical lines of the window frames.
The Durham team focuses during Pointless weekend 2011
An interior view of a cafe or bar, with several people sitting at a long counter. Individuals are working on laptops or engaged in conversation. Pendant lights hang from the ceiling, and there's an 'EXIT' sign visible in the background. The image is in black and white.
The Durham team keeps going, either until the power goes out or the tap runs out
A close-up of two people sitting side by side. On the right, a man wearing glasses and a clear plastic visor is looking directly at the camera. To his left, a woman with long dark hair and a headband is visible in profile. The image is in black and white, creating a stark contrast.
Kevin channels his inner bookie to get in the Baby Bookie spirit
KV gestures while speaking, wearing a gray t-shirt with a graphic design. His expression is engaged and animated.
KV, a pointless visionary
A close-up of handwritten notes and sketches on paper, with a blurred computer monitor in the background. The notes appear to be wireframes or user interface designs.
The birth of a pointless idea
Handwritten sketches and wireframes for a mobile app called 'Lunnnch'. The main page shows options to create a new meal and enter restaurant details. Additional UI elements and notes are visible around the edges.
The earliest of sketches for Lunnnch, now known as Shorter Order
Laura points at a whiteboard covered in notes and diagrams. She's wearing a dark sweater and a colorful necklace, focusing intently on the board's contents.
Laura leads a whiteboarding session for Baby Bookie
A person's hand drawing on a digital tablet with a stylus. They're wearing an ornate metallic headdress or crown. The tablet shows the beginnings of a digital illustration.
Minh sketches early Baby Bookie logo explorations
A classroom or meeting room scene. A man with glasses sits in the foreground, while a woman in a purple shirt writes on a whiteboard in the background.
An office meeting room. Two people are writing on whiteboards. The room has a conference table, chairs, and a podium with a 'Vizet' logo. A framed landscape picture hangs on the wall.
Close-up of a logo reading 'POINTLESS' with an illustration of a bear riding a unicycle. In the background, a projector screen and people can be seen out of focus.
A black and white image of a laptop and a plastic cup with a straw on a wooden table. The laptop screen is glowing but the content is not visible.
A black and white profile view of a man wearing glasses and a sweatshirt, looking intently at a laptop screen. A water bottle is visible on the table.
Close-up of a person wearing a dark hoodie with 'VIGET LABS' and 'EST. 1999' printed on it. Part of the person's bearded chin is visible.
A wall or board covered in yellow sticky notes. One note reads 'Let business owners create simple ads/pay'. Other notes are visible but text is not legible. A whiteboard is partially visible in the background.

Who is Pointless Corp.?

The fine upstanding people of Viget. Viget’s CEO, known as @barn on X and around the office, could be considered the Pointless CEO. For individual Pointless projects, someone at Viget is effectively the product manager / project champion.

Why “Pointless”?

As Barn explained in this 2009 blog post, point in every direction is the same as no point at all. Through Pointless, we’re open to any idea, untethered by the inherent limitations of client work. We never forget, though, that while these projects are fun and useful, they aren’t the point. Pointless isn’t a real corporation, it’s a concept within Viget -- a very real company that must stay focused on our real, important clients.

What’s the point of Pointless?

To scratch our itches. To experiment, fail, learn, and grow. To make things. To have fun. To empathize with our clients, end users, and each other. To try different roles, new technologies, unusual processes, and get better at what we do.

What’s the history of Pointless?

We founded Viget in 1999 to build web products for startup clients. We always tinkered with our own ideas, mostly sharing them via our open source efforts. In 2008 we started formalizing the concept of an innovation lab and created our beloved bear logo. In 2009, we announced Pointless to the world and began launching utilities like SpeakerRate and stunts like Tweets of Fury. In 2011 we had the first of our occasional Pointless Weekends where projects go from idea to launch in 48 hours. On Halloween in 2013, Doug (designer of our logo) dressed up as the Pointless Bear. We continue to dream up and launch new Pointless Projects as inspiration and time allow.

Why not “Viget Labs”? Adding “Labs” is what most shops call their sandbox.

Viget’s legal name is “Viget Labs, LLC” because we always wanted to be an innovation company. Founded in 1999, we were “labs” before labs was cool. So, when we started more formally building our own stuff, we wanted an entirely separate name to house these projects.

Since Pointless Corp. isn't actually a corporation, you can contact Pointless by contacting Viget.

Whether you're a startup or established company looking for innovative ideas and expert execution, visit our contact page.

If you like working with great teammates on digital projects for clients and each other, visit our careers page.